'I set up a clothing brand in my school holidays'

What did you get up to in your summer holidays? Ride your bike? Maybe head to the park with your friends - or perhaps relentlessly shout "I'm bored"?

For one Shropshire teenager, six weeks off school saw her create her own clothing business for fellow teens.

Jemima set up Mima Rose in August 2023 and started to design T-shirts from her home in Much Wenlock.

The 15-year-old has since sold more than 8,000 and even hosted a pop-up shop on King's Road, Chelsea, all while studying for her GCSEs.

Jemima said she felt like she needed something to do during the long summer break and was inspired after spotting a gap in the market for "affordable teenage clothing".

She approached her parents and asked them for a small loan to get her business underway.

Her mum and dad were aware that the business was a risk but offered her "a small amount of money" to get started.

"I decided to start off with T-shirts because they are versatile and can be worn the whole year round," she said.

"Graphic designs were popular with my age group and quite fun, so I started to look online for designs that I liked.

"My dad gave me £700 to cover the cost of the T-shirts and then I started to look at my competitors to see how much I should sell my products for."

"I'm quite careful with my money", Jemima said. "It was helpful that I had aimed my tops at people my age."

"I thought 'would I pay this amount of money":[]}