How Spanish fluency became a competitive business advantage

As the US Latino population booms – and with it, its economic impact – Spanish is becoming an essential tool for workers and businesses alike to get ahead.

During her first couple years in the advertising industry, Dani Herrera says colleagues asked her questions like, "Should we schedule this meeting for later in the afternoon? I know you people like to take a little siesta after lunch" and "How come you speak English so well">window._taboola = window._taboola || []; _taboola.push({ mode: 'alternating-thumbnails-a', container: 'taboola-below-article', placement: 'Below Article', target_type: 'mix' });